![]() Seamless is the latest company to use email marketing to push its mobile services. ![]() Seamless is also in the middle of developing an app for iPad devices. In addition to Seamless’ digital advertisements, the company is also using traditional print ads and out-of-home advertisements to promote the service. ![]() Seamless’ campaign is an example of how traditional channels can be used to push the mobile medium.īy using email, Seamless was able to integrate mobile, social and Web to reward its users. “It was only natural that we give mobile some love through this campaign,” he said. “Email marketing is a great tool to reach our members, and our members love our apps,” Mr. Here is the email blast that was sent to Seamless consumersįor the final day of the campaign, the company paid for one online order made every hour during the day. On the first day of the campaign, hungry consumers could tweet or post a comment on Seamless’ Twitter or Facebook accounts for a chance to win $50 in snacks. The campaign also used other social media to reward Seamless consumers. 2 from the Seamless iPhone, Android or BlackBerry app a coupon for 10 percent off a future order. The mobile calls-to-action appeared on the second day and sent consumers who made an order on Nov. Seamless is a digital food delivery service that works with 7,500 restaurants in 37 cities in the United States and Britain. “We wanted to reward those members already familiar with our mobile apps and encourage those who haven’t yet discovered them,” he said. “This campaign was a way for Seamless to give back to our members,” said Ryan Scott, vice president of marketing at Seamless, New York. ![]() On the second day of the campaign, consumers who ordered from the company’s line of mobile apps received 10 percent off an order. Seamless recently wrapped up a three-day email marketing campaign that used multiple channels, including mobile, to surprise Seamless users. Online food ordering service Seamless is using email marketing to reward consumers who use the company’s mobile applications to order. ![]()
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